Using the Unboxing Trend to Your Advantage in the World of E-Commerce Packaging

Posted by Steven Sokol on Wed, May 18, 2016 @ 09:14 AM

Sokol Packaging Group would like to tell you about our new favorite trend. It's called “unboxing” and it's here to stay.
SS.png

Maybe you're already familiar with unboxing. All over the internet, there's an increasing number of amateur videos showing consumers anxiously opening shipping packages only to then present their received products to the masses. And as ridiculous as it may seem, or might have seemed twenty years ago, millions of people around the world actually love to watch these videos. But when you think about it, it makes perfect sense; for that brief few minutes it takes to watch an unboxing video, the viewer not only learns a little something about the product they're interested in but also gets to share in the excitement of a fellow consumer – someone they identify with. It's like watching a birthday party with the thrill of knowing that your birthday party is just around the corner – and the presents are on their way.

Last August, we had a post entitled, Premium Packaging and Tips in the World of E-Commerce, in which we extolled the benefits of making a good first impression with a high-quality shipping package. Basically, what we said was that, in the old days, a consumer's first interaction with a brand was often at a store, grabbing a product off a shelf to take a closer look. But, in the world of e-commerce, that initial physical interaction doesn't happen until much later. Other than a few pictures, the first time a consumer interacts with a brand physically is usually after the product has already arrived on their doorstep. So the use of a high-quality shipping package is crucial to the way your brand is perceived as a whole.

Dotcom Distribution found that 52 percent of consumers are more likely to make repeat purchases from an online retailer if products were delivered in premium packaging. They also found that nearly four in ten consumers would share an image of a shipping package on social media if it was unique.

The unboxing trend provides brand owners and online retailers with a fantastic opportunity to create some much needed buzz. By turning the unboxing of a delivered product into a memorable experience that can be shared on e-commerce websites and social media, shipping packages can be used to not only delight current customers but also to wet the appetites of customers to come. A high-quality shipping package strengthens a potential consumer's sense of trust in a brand, as they can plainly see, by watching the reactions of their peers, that they will be in good hands.

Here are some ways to make your shipping packages stand out:

1. Use the right shipping box.
Brown boxes are fine, as they are recyclable, and environmental sustainability is a concern for many consumers. However, there are other ways to enhance a box so that it doesn't feel cheap. For instance, you can modify its shape and size, or add custom printing to show off your brand.

2. Besides the product, what else is inside the box?
Tissue paper can make a delivered product feel more like a gift. Likewise, there are filler options, beyond styrofoam and bubble wrap, to elevate the experience from the ordinary.

3. Don't be afraid to get creative by adding an extra touch or two.
The use of stickers, ribbons, and other add-ons sends a message about the quality of a brand and the care that is put into each transaction.

4. Surprise!
Adding an unexpected custom note, a sample of a related product, or even a small gift can go a long way towards making a consumer feel special, and that feeling will surely come across in an unboxing video.

A number of companies have done an amazing job with their e-commerce packaging. Here's a few of our favorites.

BIRCHBOX

Birchbox does an excellent job curating beauty products and features festive, impactful packaging.BB2.pngTRUNK CLUB

Trunk Club has taken e-commerce packaging to a new level, creating a custom branded experience with a package that looks like a trunk. 

Sokol_Trunk.png

Click here for a link to a sample Trunk Club unboxing video.

Please share with us your favorite unboxing videos or e-commerce packages. And here's a sample of the many packages Sokol Packaging Group has created for our clients. http://www.sokolpackaging.com/solutions  

img.jpg img-1.jpg

With the unboxing trend on the rise, now more than ever, the once overlooked shipping package is at the forefront of making a good first impression with your customers.



 

Topics: creating packaging for e-commerce, brand impression with e-commerce packaging, packaging, e-commerce packaging development, premium e-commerce packaging tips, branded packaging experience, unboxing trend and videos on YouTube, -commerce, e-commerce packaging

Retail Gift Set, Luxury, Beauty, and Packaging Design Trends

Posted by Steven Sokol on Thu, Jul 31, 2014 @ 05:16 PM

Luxury Packaging and Gift Box Trends at 2014 Luxe Pack – New York

Innovative packaging draws consumer interest, communicates the products' message, adds value and should be memorable. New ideas and materials we see in the market often inspire us. Inspirations for new packaging ideas are often found at retail, online and in other design resources one of which we will discuss here.

Below are some highlights and trends from the 2014 edition of Luxe Pack, New York. This luxury packaging trade show celebrates the very best of creative packaging solutions in the cosmetic, fragrance, personal care, food and accessory sectors. We focused on the trends that would be the most relevant to many of our customer and clients.

We saw exhibitors celebrating decorative and luxurious design. Decorative shapes and embellishments were prominent. When simple shapes were used high-metallics, impactful colors and natural tactile surfaces or textures created a high-end feel. 

Shapes

Interesting origami-inspired boxes are designed so that they can be opened without taking the lid off, instead using precise folding or sliding joints to open and close. Embossed embellishment added to the structures and created a very artful presentation. 

Luxury Packaging Trends, Gift Set Boxes Manufacturing, Storage Boxes
Luxury Packaging Trends, Gift Set Boxes Manufacturing, Storage Boxes

Embellishment

Feminine embellishments like flowers featuring fabric, paper or ribbon were used in a range of colors from soft shades of pink and purple to hot pink in this packaging direction

Luxury Packaging Trends, Gift Set Boxes Manufacturing, Storage Boxes
Luxury Packaging Trends, Gift Set Boxes Manufacturing, Storage Boxes 

Surfaces

Natural surfaces including wood grain, stone and animal skin effects bring a tactile feel to packaging. Embossed snake and alligator textures in warm plum or metallic tones were featured along with wood and stone-style finishes in natural colors take the trend in a more earthy, rustic direction.

Luxury Packaging Trends, Gift Set Boxes Manufacturing, Storage Boxes, Texture, Red, Maroon, Unique Luxury Packaging Trends, Gift Set Boxes Manufacturing, Storage Boxes, Animal Skin, Texture, Unique, Packaging
Luxury Packaging Trends, Gift Set Boxes Manufacturing, Storage Boxes, Texture, Fancy, Black Luxury Packaging Trends, Gift Set Boxes Manufacturing, Storage Boxes, Unique, Packaging, Cork, Brown 

Colors

There was a wide range of colors and many had an iridescent quality. There was everything featured from soft candy pastels to neon and brights to chrome silver. Ombre blend print techniques were also used in everything from cosmetics to liquor packaging.

Luxury Packaging Trends, Gift Set Boxes Manufacturing, Storage Boxes, Luxury, Metallic, Bronze, Lotion Luxury Packaging Trends, Gift Set Boxes Manufacturing, Storage Boxes, Calvin Klein, Blue, Metallic, Package, BoxLuxury Packaging Trends, Gift Set Boxes Manufacturing, Storage Boxes, Fruit, Girly, Colorful Luxury Packaging Trends, Gift Set Boxes Manufacturing, Storage Boxes, Clinique, Orange
Luxury Packaging Trends, Gift Set Boxes Manufacturing, Storage Boxes, Unique, Metallic, Hexagon, Shape Luxury Packaging Trends, Gift Set Boxes Manufacturing, Storage Boxes, Ombre, Packaging, Blue

Vintage Graphic Treatments

Graphic influence from bygone eras was an emerging trend, taking in both the shape of packaging and graphics used on the product. Wax stamps are used as embellishment or as a graphic device. Some vintage medicine bottles were updated with clean bold typography on the labeling.

Luxury Packaging Trends, Gift Set Boxes Manufacturing, Storage Boxes, Grady's Cold Brew, Cold Brew Coffee, Coffee, Unique Packaging, Vintage Luxury Packaging Trends, Gift Set Boxes Manufacturing, Storage Boxes, Vintage
Luxury Packaging Trends, Gift Set Boxes Manufacturing, Storage Boxes, Vintage, Trendy Luxury Packaging Trends, Gift Set Boxes Manufacturing, Storage Boxes, Vintage, Vintage Black, Kenneth Cole

If you have seen any gift packaging or ideas that have inspired you, we can help bring your vision to reality. We invite you to check out our new samples in the solutions area of our website. We would love to hear what you think.

http://www.sokolpackaging.com/solutions

What interesting or inspirational packaging or trends have you seen in the marketplace?

Topics: specialty retailers, Gift set, home décor, intimate apparel, packaging, trends, department stores