Luxury Packaging and Gift Box Trends at Luxe Pack – New York
Innovative packaging draws consumer interest, communicates the products' message, adds value and should be memorable. New ideas and materials we see in the market often inspire us. Inspiration is also often found at retail, in fashion circles and in other design resources one of which we will discuss here.
Below are some highlights from the 2013 edition of Luxe Pack, New York. This luxury packaging trade show celebrates the very best of creative packaging solutions in the cosmetic, fragrance, personal care, food and accessory sectors.
In terms of packaging, texture proves to be a key component in material choice. Liquid looks, mineral effects and subtle quilted surface textures juxtaposition with bold minimalist color palettes for a refreshing aesthetic that is inviting to the touch.
Storage boxes that were showcased evoked a sense of play finished with embellished panels, trompe l'oeil designs and contrasting vibrant color ways with hidden compartments creating a heightened sense of discovery.
Popular trends for boxes and bags include origami, digitalized prints, metallic-plated accents, rich bronze or gold tones along with subtly textured paper and cardboard.
We saw pouches as an important packaging design to explore for certain solutions. Some of the designs featured made use of duel sections, vibrant eye-catching color combinations, forms with interesting shapes and resealable closures.
An additional trend was packaging that brought an interactive component to customers, allowing direct interaction with products.
Other highlights include playful, child-like designs in folded cardboard, comic prints, graphics and bold color stories.
If you have seen any gift packaging or ideas that have inspired you, we can help bring your vision to reality. We were very happy to see that some of our latest projects were right on trend. We invite you to check out our samples in the solutions area of our website. We would love to hear what you think.